This study will demonstrate a correlation between two interesting notions of advertising understood as both commercial and consumer, one of economic character, the other belonging to law. 

The consumer has a privileged status as an economic subject whose behavior is aimed towards the satisfaction of needs and desires,, while being the target of advertising. Entrepreneurs have to consider the whole range of their consumers in their development strategy and business plan. Various measures constituted as means of protecting consumers have been structured in response to the intense development of production. The consumer needs protectionist policies, although the most efficient protection is the individual one. Even a well informed consumer may become the victim of abuse, so consumers have the obligation of informing themselves and to reflect before purchasing any product or service.

The legal system has to provide general protection, including in peripheral social and economic areas. There are major legal discrepancies between the protection granted to credit and events consumers.  For example, unfair terms are found only in credit contracts, while a consumer of events is not presented as a distinct category.

Also, the effects of publicity on the latter may put consumers of events under the incidence of these protection measures.